Black Label Branding
Black Label is a fully integrated luxury lifestyle-branding agency, which has served the luxury market since 1986. From our main office in Miami, we have launched global campaigns on every continent but Antartica. The Black Label team is led by founding principal, J. Robert Taglairino. The team includes acclaimed professionals in each marketing discipline, who have successfully served luxury brands for many years.
We our work and proud to have partnered with so many remarkable brands in the luxury industry. No challenge is ever the same, nor are the solutions. That is why we give you the power to choose exactly what you need – a customized 360° branding approach or à la carte marketing options in any combination to get you where you need and want to be.
We have earned hundreds of awards for excellence for Strategies, Creative, Production, Media Strategies, and of course, Effectiveness. In addition to quite a few “Best of Show” honors, we have earned a New York Festivals World Medal and a Departures HSMAI award for the best and most effective luxury branding campaign. There’s a good chance we’ve won awards or broken sales goals in your product or service category.
LUXURY & LEISURE
Bespoke Branding for Luxury & Leisure.
ARTS & ANTIQUES
Dalí Museum
Michael F Collection
FINANCE
Northern Trust
JP Morgan Chase
American Express
ENTERTAINMENT & LEISURE
Grand Prix Americas
The Breeders’ Cup
The New World Symphony
Fort Lauderdale Opera
Miami City Ballet
Turnberry Isle Yacht & Country Club
Dolphin Harbor
Miami Film Festival
Gulfstream Park – Racing, Casino, Concerts
CRUISE & YACHT
Silversea
Royal Viking Line
Renaissance Cruises
Bertram
Riva
Ferretti
The Moorings Yachts
NauticBlue
Leopard Catamarans
HOME & DESIGN
Baccarat
Christofle
Paolo Gucci Home Furnishings
Iberia Tiles
REAL ESTATE
Lakewood Ranch
The Continental Group
Deering Bay Yacht & Country Club
Sunset Key
Old Bahama Bay, Grand Bahama
Hughes Cove
Emerald Point, Turks & Caicos
The Cloisters
First Service Residential
JEWELERY
Gevril Watches
Bulova
Carrera y Carrera
FASHION
Fashions from Spain (Commercial office of the Embassy of Spain)
Andrew Geller Shoe Salons
Anna Lunna Custom Boots
Zeiss Eyewear
HEALTH & WELLNESS
Leading Spas of the World
Willow Stream Spas
Pritikin Longevity Centers
Olí Health & Beauty
The Fitness Company
Velas Resorts Spas
The Lodge at Woodloch
Care Matrix Senior Living
A3 Anti-Aging & Aesthetics Institute
TRANSPORTATION
AutoNation USA Luxury Group
Mercedes-Benz Centers of Distinction
The Moorings Sailing Yachts
NauticBlue
Leopard Catamarans
Aventura Limousine
United Aerospace & Aerodynamics
Palm Beach International Airport
WINES & SPIRITS
Wines of Spain
Tekni International Imports
Whiskeys of Ireland
AIRLINES
American Airlines
JetBlue
PanAmerican World Airlines
DESTINATIONS
Palm Beach County CVB
South Beach Marketing Council
Bonaire Tourist Board
National Hotels & Properties of Jamaica
Mexico City Tourism Authority
Finnish Tourist Board
Greater Miami & the Beaches Hotel Association
Hong Kong Tourism Board
New Zealand Tourism Board
INDIVIDUAL PROPERTIES
Fairmont
Mandarin Oriental
Hyatt
Intercontinental Hotels
Four Seasons
Peninsula Beverly Hills
INDEPENDENT HOTELS & RESORTS
Turnberry Isle Resort
Trump International Beach Resort
Biltmore, Miami
The Breakers, Palm Beach
Elbow Beach Bermuda
The Royal Palm, South Beach
Hotel Victor, South Beach
Old Bahama Bay
The Lodge at Woodloch
Marley Beach Resort
Mayfair House
The Brazilian Court
The Michelangelo, New York
Cap Juluca
Peter Island Resort & Spa
Jumby Bay
Round Hill Hotel & Villas
COMPLETE HOTEL GROUPS
The Ritz-Carlton
Leading Hotels of the World
Leading Spas of the World
Velas Resorts, Mexico
Rafael Hotels Worldwide
The Kiwi Collection
Ian Schrager Company
The Peninsula Hotels
Affinia Hotels
Hyatt Caribbean
Rafaelhoteles, Spain
James Hotels
Warwick International
Awards
Black Label Marketing Group has earned hundreds of awards for excellence, and of course, for effectiveness.
ADVERTISING
We’ve collected hundreds of awards for clients around the world honoring creative advertising in print, broadcast, interactive, package design & multimedia, most notable include:
National Addys® for Branding
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Best of Show Addys® for Complete Campaigns
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Best of Show Addys® for Print
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Best of Show Addys® for Collateral
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New York Festivals World Medal
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Best & Most Effective Luxury Branding (HSMAI/Departures)
PUBLIC RELATIONS
During three decades of critically acclaimed work, we have earned awards for innovative public relations and media relations campaigns including:
Gold, Silver and Bronze Golden Bells (HSMAI)
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Silver Anvil Public Relations Society of America (PRSA)
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Gold Award Society of American Travel Writers (SATW)
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Big Apple Award (PRSA Big Apple Chapter)
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Winthrop W. Grice Lifetime Achievement Award for contributions to Hotel Public Relations (HSMAI)
SOCIAL MEDIA
In a young but increasingly vital category of marketing, our innovative uses of social media marketing won the top 2 social media awards in travel & hospitality:
Travel + Leisure’s 2012 SMITTY (Social Media in Travel + Tourism Award)
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HOTELS 2012 SOHO (Social Hotels Award)